GrooveMail Review – Best Autoresponder In 2021

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groovemail review summary

GrooveMail Summary

If you are an online digital marketer, then you will need to improve your conversion rates and customer retention. Looking for a reliable email marketing service provider, then GrooveMail will be useful for you. GrooveMail is an email marketing software and CRM that enables you to create email campaigns of targeted buyers, create email automations and convert leads into buyers.

In this GrooveMail review, you can find everything you need to know about GrooveMail features, and will show how it is integrated with the rest of the GrooveFunnels suite of tools.

Key Features

  • Fully featured email marketing software
  • Create automation based on customer's behavior
  • Import and Export List
  • Tagging and Segmenting Leads
  • Easy integration with all Groove apps
Overall Rating:

Price

Easy to use

Support

Features

An email campaign is a crucial part of every successful online business. And it is believed that email marketing is the most profitable strategy that gives high returns on investment. It is one of the hardest marketing strategies too. Today we are going to take a look at GrooveMail, an Email automation tool from GrooveFunnels (check GrooveFunnels review)  that offers several Email marketing solutions.

In my opinion, GrooveMail is an amazing Email marketing tool that is more powerful than any other email marketing platform around. It allows you to import up to 25000 contacts. When compared with companies like MailChimp, which could cost you over $199 a month, GrooveMail is included for Free with GrooveFunnels.

So, in this GrooveMail review, we will take a detailed look at what you can expect from GrooveMail, a list of cool features, a live setup demo, and also how to integrate it with the rest of the GrooveFunnels tools. Sounds cool right? Let’s start with the GrooveMail review!

GrooveMail Review - Best Email Marketing Tool in the industry?!

What is GrooveMail?

GrooveMail is a fully integrated email marketing solution. It is not just another email autoresponder, they have built a full CRM - Customer Relationship Management Software solution for all Groove Users. GrooveMail is one of the 14 core apps that GrooveFunnels Offer.

GrooveMail is an all in one tool that has email marketing, autoresponder, and a customizable CRM that allows you to build email campaigns, opt-ins, and A/B testing. It can pretty much do anything that most of the email autoresponders can do.

GrooveMail is a cutting-edge tool designed with a user-friendly interface. The dashboard will be familiar and easy to use, if you have already used ActiveCampaign, MailChimp, or any other email marketing tool.

This advanced email marketing tool will be the best option for both beginners and professional marketers. One of the best things about this tool is, it automatically integrates with the other apps present in the GrooveFunnel suite, which saves you a lot of time in setting things up. However, it also allows you to integrate with a wide range of other email marketing tools.

Another best thing about this premiere email-marketing tool is, it will be available for all the GrooveFunnel users, including the Free account user.

Why should you get GrooveMail?

GrooveMail is an all in one tool that offers a world-class email marketing solution with several advanced features. It has enough potential to perform broadcasting, sequence automation, and behavioral targeting operations. Furthermore, it is also capable of handling voice SMS and text broadcasting.

Here, we have listed out some of the amazing features of GrooveMail that will help you understand its capabilities. With GrooveMail, you will be able to do the following things,

  • Import and Export Lists and leads
  • Set up and configure Autoresponder sequences
  • Email and SMS broadcasting
  • Email segmentation
  • Tagging
  • Email integration with landing pages, websites, and funnels
  • Track campaigns with analytics

These advanced features differentiate GrooveMail from the rest of other email integrating tools. The fact is, you can get these features only from the more costly email marketing platforms, but GrooveMail offers it for free with some limitations

GrooveMail Features - What GrooveMail is capable of Doing

As we said earlier, you can pretty much do everything you expect to do with an email marketing and autoresponder tool.

The user interface will be similar to other email marketing platforms, hence the dashboard and its function will be easy to figure out. 

GrooveMail fills you with more sophisticated features, which makes it a Premium solution for all your email marketing needs. In this GrooveMail review, we have covered almost all features including upcoming updates.

1

Pre-designed HTML Templates

GrooveMail makes it easier to create colorful newsletters, and you can even create some simple plain text emails using HTML to impress your professional clients.

You can do it from scratch or this platform is fully loaded with plenty of astonishing templates that can be selected with one click. You can also create your own templates to lead custom email marketing campaigns. Better yet, upgrade your plan to get more attractive and colorful e-mails templates. In short, now with GrooveMail, you can easily build an email marketing campaign to create an impression among the audience.

2

Sequence Creation

An email sequence is nothing but, series of emails that are automatically sent to the email list you have collected. A sequence can be time-based or trigger-based.

Trigger-based emails are sent based on the action like,

  • Subscribing to your products
  • Downloading Content
  • Buying a product
  • Shopping cart abandonment
  • Browsing behavior of the user

Time-based email sequences are email autoresponders that send emails at a predetermined time interval. For instance, you can create a sequence like, send a mail right after they opt-in, or send a thank you or confirmation email right after subscribing.

Email sequences are automated operations. Its a one time work, set them up properly and let it do the work for you.

3

Tagging

You can use tags to place people under different categories. you can also add someone to your mail list and assign a tag for them. This will help you to keep track of customers based on their interests and activities on your website.

Say, for instance, If someone has subscribed for your product’s Newsletter, you can tag them under the leads category. If someone has purchased your product, you can tag them under the customer category. The more tags you add, the more data you get about your customer, and these can be used for segmentation. You can also edit these tags whenever you want.

4

Segmentation

This feature helps you to segment people on your email lists based on tags. The best thing about this feature is, you can send emails to a targeted list of people excluding the others on the list. This feature ensures that the emails sent to your list are targeted and appropriate to the people receiving them. Many email marketing platforms don’t offer such features.

For instance, you can segment and create a list of people who signed up for newsletters, and send newsletters to them alone, excluding others.

These emails provide both high deliverability and inboxing rate, which will help you achieve high conversion rates.

5

Import Leads

With GrooveMail, you can easily import export leads. They can be easily added to the campaigns individually, and it is even possible to export the lists and leads ad CSV file.


With a proper learning curve, it will be easier for beginners to create and manage the entire list of subscribers. 

6

Dynamic Variables

As found in many email marketing platforms, Groovemail also offers dynamic variables to personalize your email messages.

For example, if you have collected a list of subscribers along with their first name, then you can enter the dynamic variable - {first_name} in your message, so it looks more personalized. similarly, You can also use the subscriber's first name, last name, email, postal address, phone number, and a few more, to address them personally in your email. 

7

Personalized email

The more people open your emails, the less likely your messages get ditched in spam. You are sending emails where writing needs to be distinct and engaging. Try to create personalized emails, as it can quickly increase sales and credibility.

One of the biggest strengths you can get as an online marketer is having your solid, functional, and quality email list. GrooveMail can help you with that as this is why it is created for. The best scenario is, it will help you to make your subscribers take action (read: conversions) and this is what you aim for! 

8

Broadcasts with SMS Integration

Most likely they will soon roll out the feature to send broadcasts with SMS integration via Twilio. This will allow its users to create SMS funnels and sequences. The follow-ups can be done through SMS messaging.

Using GrooveMail, you can create your email marketing campaigns, automated sequences, and send broadcasts. The best thing about Groovemail is, it integrates well with all other tools of GrooveFunnels.

What Else GrooveMail Offers?

Once you are familiar with Groovemail, you will realize that you can do much more with GrooveMail. The fact is, they are continuously providing updates.

  • Schedule when to send emails based on time zone.
  • Tag people based on their behavior.
  • Integrate them with all GrooveFunnel tools, like you can send email to let them know about the event happenings.
  • Automate and schedule the email response.
  • Use Conditional splits.

GrooveMail Integrations

You can now use any third-party integration services in conjunction with Groovemail. Currently, they support the following email integration platforms.

  • ActiveCampaign
  • Aweber
  • Campaign Monitor
  • GetResponse
  • GoToWebinar
  • Kajabi
  • Mailchimp
  • MAitov
  • Perkzilla
  • Pipedrive
  • ProdictDyno
  • Webinarjam
  • WebForm

GrooveMail Analytics

GrooveMail helps you to create better emails with the help of significant stats and data you need to monitor such as click-through rates, open rates, engagement rates, and many more. You can manage these data with GrooveMail which can be further used to enhance your brand credibility in the market.

These stats can be used to create engaging email messages that can promise higher conversion rates. With these amazing data handling abilities, you can enjoy great returns in the long run. Here are some of the analytic data that Groovemail reports on,

  • Active Contacts
  • Campaign tracking
  • Click-through rates
  • Delivery rates
  • Open rates

GrooveMail Pros & Cons

PROS
  • Creates Highly targeted email campaigns.
  • Allows you to import upto 500 contacts with the free account and upto 25000 contacts will platinum plan.
  • Import and Exports leads.
  • Provides numerous HTML email templates.
  • Comes with 10+ integration services along with it.
  • Helps you to create better email integrations with significant stats and data by monitoring the click rate and open rate.
  • Creates sequences and automation.
  • Automate and schedule email based on the customer's behavioral response.
  • A/B conditional split test to select better-performing emails.
  • Crate different tags and segments to your lists.
CONS
  • The GrooveFunnel is still in beta mode, so there are a few minor bugs.
  • Many features are still in the coming soon mode, so you need to be patient enough until they become available.
  • There is some lag in the sequence section. Once you add a card while configuring the sequence it cannot be deleted.

Saying that Grooveapps is still in beta version, they have some minor bugs and issues. Hope they will rectify it soon and release their fully upgraded version. If you don't want to be a beta tester? Just sit back and be patient enough until the developers get everything working.

How to Configure GrooveMail

In this GrooveMail review, we will show you, how to create an email campaign and How to configure GrooveMail Sequence and automation.

Creating an Email Campaign

Step 1: GrooveMail Dashboard

This is how the GrooveMail dashboard will look like. As you can see now we have zero contacts/form submissions, zero opens, and zero clicks. This is the analytics that you will be able to see once you have set up your sequences and campaigns.

Groovemail dashboard
Step 2: Create Email List

When it comes to GrooveMail, the first thing you need to do is to create email lists and leads. This is the place where the emails and other details on people who subscribe to your product/website will get enrolled.

To create an email list Click the leads section on the left side toolbar. Then select lists. Since we have not created any campaign, It will ask you to create a new list. Now click the New list button present at the top right corner. 

Create email list

Now enter the list name, description and click Create list button. Once you have created the list it will look like this. It will act as a folder that will collect the emails of your subscribers.

Create email list
Step 3: Create a Form

To get leads, the user needs to subscribe/sign up to your website through a form. So you need to create a form. 

create a form

Click on the Forms section >> Forms >> New Form >> Enter the name >> then click Save. You can configure the form details. Once you set up the form, you will be provided with a code. 

successfull creation for form

Copy that code and paste it on the popup or subscribe page you have already created.  Use embed code elements to use the code. If you have done it correctly, when you click the subscribe button it will show like this.

successful subscribe button

You have successfully created your basic email integration to collect leads. Now when someone signs in for a subscription, their name, and email get collected. You can check them on the Leads section. 

groovemail email collection

Configuring Groovemail Sequence and Automation.

A sequence is an automated way to send emails out. For example, if someone subscribes to your list, you can send them Thank you for subscribing mail or a Welcome mail immediately, or send them an offer to mail the next day or send newsletters at regular intervals. This is an automated way to communicate with your customers. All you need to do is, set this sequence once and whenever someone comes into your list they will start receiving emails as per your sequence.

Step 1: Create New Sequence.

Go to the Campaign section present at the left side toolbar. Select Sequence and click the New Sequence button on the top right corner. Name the sequence for your reference. 

create new sequence

This is a sequence example we have created. As you can see, with the help of the options available on the left side tab, you can create your sequence. To edit each section of your sequence, click on it and configure it. You can also add time delay to your sequence.

For example, once the user subscribes to your product, they will get a welcome mail. And most probably you don’t want to send another follow-up email immediately so in such a case, you can use time delay. Configure your sequence to send a follow-up email delayed by one day after sending welcome mail. Similarly, you can configure a number of sequences. Plan your sequence first, then just drag and drop the elements you need and configure it. Once you are done with the process, make sure it’s working as per your sequence. 

Step 2: Create automation

Email automation will help you to create a way to send emails that reach the right user with the right message. The best thing about automation is, it’s one-time work, all you need to do is configure it properly, then it will do all the mailing work for you. Luckily, GrooveMail allows you to set up a host of automation based on your customer’s behaviors. it uses IF and THEN rules to create automation.

Go to the Automation section and click create automation

create automation

As you can see, you need to configure the ’If’ and ‘Then’ conditions here. Based on your needs create sequences and then proceed with the automation.

Under the ‘if’ and ‘Then’ conditions you will be given the option like,

  • Lead subscribers to list
  • Lead unsubscribe from list
  • Lead is assigned tag
  • Lead fills form
  • Lead subscribers to sequence
  • Purchased a product
  • REfunded a product
  • Cancel a subscription
  • Subscribe to list
  • Unsubscribe from list
  • Add Tag
  • Remove Tag
  • Subscribe to sequence
  • UnSubscribe to sequence
  • Add as an affiliate
  • Refund a purchase
  • Cancel subscription 
  • Add a membership
  • Add to integration

For instance, if someone buys a product, you can come across the following scenarios. When a user buys the product, you can automate your sequence to send a product order confirmation mail. If they have added the product to the cart but didn’t purchase, you can automate to send them a follow-up mail to increase your conversion rate.

What if you are conducting a webinar or online course. In that case, the sequence and automation will be very helpful for you. You can send mail and follow to your subscriber about the schedule and course details, you can also embed a trail video link as it might help you to get a high conversion rate.

Similarly, you can create sequences and automation for different purposes. You can even automate sequences to send emails reminding them about their appointments and bookings by integrating it with the Groove Calendar. 

GrooveMail Comparison

Groovemail Vs ActiveCampaign

You can find a lot more common features in both GrooveMail and ActiveCampaign.

ActiveCampaign is one of the best all-in-one email marketing platforms. Some of the most amazing features of ActiveCampaign include email marketing, CRM, chat/messaging, and automation. But you will need to be patient and prepared enough to spend time and perhaps a little more money. They charge $125/ month for their most basic plan for 10,000 contacts. And their pricing varies based on the number of contacts.

With Groovemail, in case if you are in a lifetime account, you can have up to 25000 contacts and send unlimited emails. In case if you are in a new lifetime(platinum plan yet to roll out) account 10000 contacts and send unlimited emails. For a Free account, you can have up to 500 contacts and 5000 emails. Being said that, if you are looking for all in one autoresponder marketing software, we highly recommend Groovemail for your business. GrooveMail saves your money and you don't have to do much integration.

GrooveMail vs Getresponse

Getresponse is yet another email marketing tool that comes with some awesome features that will help you to scale up your business. Arguably, its marketing automation feature allows you to create the automation workflow using drag and drop builder. It gets top mark functionality that allows you to create a user journey. You can create some complex automated sequences with Getresponse's workflow editor, but for that, you need to at least have a professional feature to use this feature. And that will cost you around $99 a month just for 1000 lists.

GrooveMail is an all-in-one marketing platform that allows easy sequence automation, broadcasting, behavioral targeting, voice & SMS broadcasting, and text handling as well. Another advantage of Groovemail is its user-friendly interface and at the same time, it is super-efficient. GrooveMails provides Robust analytics including CTR's, Open rates, and much more. In a nutshell, Groovemail is pretty much everything you would expect for an email marketing and follow up funnel platform. The thing is, with GrooveMail you can grow your business without any restriction that comes with easy integration to 14+ multiple tools offered in GrooveFunnels.

FAQ

Can you get GrooveMail access in a Free account?

Yes, In recent updates, they have changed the free plan features and offers.

Initially, at the time of launch, the free plan included GroovePages, GrooveSell, and GrooveAffiliates. But recently, the GrooveFunnel Free account gets access to all the GrooveFunnel apps. However, you need to upgrade to the platinum or lifetime plan to get restriction-free access to every tool inside GrooveFunnels.

Is it really possible to send SMS broadcasts and follow up with GrooveMail?

Yes, it is possible. GrooveMail has added SMS integrations and follow-ups features. But this feature is not yet fully functional, they will roll it out soon. 

Can I import external lists and contacts to GrooveMail?

Yes, you will be able to import email lists and contacts hosted with another autoresponder platform to your Groove account. You can also export contact lists as CSV files.

How much does GrooveMail Cost?

GrooveMail is a part of GrooveFunnels. To get GrooveMail you need to either sign up for a free account or upgrade to a lifetime plan account. The thing is, in the free account, you will have some limitations like you can have up to 500 contacts, whereas in the upgraded plan you can import up to 25000 contacts.

Does Groovemail have an autoresponder?

Yes! GrooveMail is an email autoresponder and CRM software. It offers a separate section to create sequences, broadcast, and automation. It also allows you to create automation based on the customer’s behavioral response.

Verdict


Groovemail, an email autoresponder, and CRM with many features that will benefit every email marketer and online business. It includes complete email marketing campaigns that will help in improving their brand, reach the right and targeted customers. This GrooveMail review pretty much covers everything you expect.

In short, with GrooveMail you can grow your online business without any limits. It can be easily integrated with all other tools available in the GrooveFunnels suite, which makes it an even better choice when compared with other email marketing services.

Getting a premium tool for free (with a limited number of contacts) should be making its competitors nervous. To use this premium tool without any limitation, you need to upgrade your account to a lifetime plan (available for a limited time).

Just check it out, explore and see for yourself what the tool is capable of!.